The Fashion Law Edit Presents: Legally Influenced 101
Blessing Mukosha, Kush Birdi, Abbi October and Eugenie Michaels | Photo Credit: @lenswithjens (Instagram)
On July 29th, The Fashion Law Edit organised and showcased their anticipated event ‘Legally Influenced 101’. During an informative evening, guests enjoyed a fruitful panel discussion featuring speakers from both legal and social media related backgrounds, as a way to blur lines between the digital and legal spheres and enable content creators and fashion enthusiasts to take full control of their digital business.
Barrister and content creator Blessing Mukosha was the host for the evening and was joined by Kush Birdi (founder and Managing Partner of Birdi & Co Solicitors Firm), internationally recognised lawyer Eugènie Michaels and Influencer Marketing Manager at PHD Media Abbi October — bringing social media expertise as a relevant point of balance to the legal perspective.
The discussion between our panelists ranged from data protection to dealing with partnership contracts, always keeping in mind not only the wellbeing of a social media persona but fully embracing the person behind it and their creative property. Key topics explored were the importance for creators to brand and protect original content right from beginning, the differences from a legal professional perspective between working with influencers and established companies and the highly important role that ego and business acumen can play in scenarios within this industry, showing the dangers that such may represent for content creators when dealing with promotion deals.
Kush Birdi, Abbi October and Eugenie Michaels | Photo Credit: @lenswithjens (Instagram)
The afternoon progressed with a deeper conversation on legal tools of protection that public figures can adopt and how relevant it is for all involved with social media to seek further education and legal advice from serious professionals, in addition to a discussion on the importance of the establishment of trust, and how such topic needs to be approached differently in a market where one’s image is the main tool of work.
Finally, after an insightful panel, guests were able to network and enjoy among peers in the legal, fashion and PR industries, in addition to being invited to further explore the work of Birdi & Co Solicitors and see in practice how a boutique law firm tackles the growing social media industry.